Attitudes towards both fitness and work are changing. And Chatham Works - a brand new 10,000 sq. ft. combination Fitness Center + Coworking Space + Retail Shop opening in June - is designed around these new approaches to exercise and productivity.
The fitness industry has seen a surge in popularity of specialized approaches to exercise that emphasize fun yet challenging group classes delivered in a social setting. Research shows that people who regularly exercise in a group setting have greater success in improving key measures of their fitness, like enhancing their conditioning and losing weight. Chatham Works will offer a wide variety of group exercise classes, including Barre, Mat Pilates, Zumba, TRX, and the Lower Cape’s only dedicated indoor cycling studio. They'll also be introducing some innovative tech-enabled enhancements to the fitness experience that have proven to be very popular in larger markets, but are rare (or absent) on Cape Cod.
Another big change is that many fitness facilities have started to remove bulky weight machines to make more space for “functional training”. This approach to fitness uses equipment like kettlebells, sandbags, and suspension training, and emphasizes movement key patterns we use in real life (pushing, pulling, hinging, squatting, rotating, carrying, and gait patterns - walking and running). More and more athletes and “average Joes” have found that functional training helps them develop the strength, stability, and mobility they need to thrive in everyday life, and in sports. Chatham Works’ Team, Small Group, and Personal Training offerings will feature functional fitness programming from Alloy Personal Training Solutions - one of the most respected names in the fitness industry.
Coworking (shared, flexible office space) has grown exponentially over the past 5 years. More and more businesses and individuals have come to appreciate that coworking offers a convenient and reasonably priced place to get work done, in an environment that affords opportunities for networking and social interaction. Designed around the needs (and budgets) of entrepreneurs, remote workers, road warriors, and semi-retired persons, coworking seems ideally suited to the varied (and sometimes challenging) employment dynamics of the Cape. Chatham Works will offer a variety of coworking options, including cozy private offices (available month-to-month) and open seating (available daily or monthly).
Combining Fitness and Coworking together within one business offers convenience, encourages work/life balance, and helps foster community. It also makes sense economically. It’s a concept that’s growing in popularity in more urban markets. But the benefits of combining these two offerings make just as much sense in a place like the Lower Cape as it does in big cities. (And perhaps even more so.)
The entrepreneurs behind the company - Fred and Lindsay Bierwirth - view local, year-round Cape residents as their most important customer segment, and have structured their pricing accordingly.
Chatham Works Grand Opening will take place in early June, and the company promises that their pre-opening promotions will include the best deals (i.e., biggest discounts) they’re ever going to offer.
Learn more at their website (www.chathamworks.com), and be sure to sign up for their email list to be the first to learn when their pre-sales will go live.